There has been talks on digital receipts for “too many years” now. I really think it’s time for action – it’s a no brainer!
Svensk Handel (Swedish Trade Federation) estimates that 60 000 trees is shopped down in just one year, just to cover the printed reciepts in Swedish retail alone. This equals 1,7 billion printed receipts in a year. My guesstimate is that 80% of these printed receipts could be “avoided” doing just two things in the physical stores:
- POS vendors to implement a “digital receipts waste bin” so that a receipt can be securely be transferred to the waste bin when a customer don’t want a receipt. Example from Sweden is Systembolaget (state owned liquor stores) where all receipts are printed and where I believe only 2 out of 10 customers wants a receipt.
- Implement ways, again at POS, where customers via an identification at the purchase, always get its receipts digitally and only if opted-in for. Example, this could be via customers loyalty membership (it’s presented at many stores to get loyalty points etc.), or coupled to one or more preferred payment cards. Implementing this using the loyalty membership number, will also enable mass adoption of digital receipts.
There is today very good digital receipts technology available in the market, like for example Findity’s digital receipts platform in Sweden, and now it’s “only” up to POS vendors and Merchants to implement it. It’s small tech projects and it will gain all players in the eco-system and their “longing” customers.
Some obvisous results and gains if implementing digital receipts, examples:
- Environmental, less trees down and less use of chemicals in printing (even though the use of these has been/will be forbidden in market after market).
- Merchant cost savings in paper, ink and in faster checkout serving more customers per time period.
- Better service to consumers, like no more “lost receipts” and less receipts fraud if implemented correctly.
- Digital receipts will also be a real cost saver when used at organisations expense handling administration. Here society will have a real “cost saver killer” and a more secure and friction free handling of receipts and documents.
Digital receipts has been here since start of e-commerce, even though I some times question their security, format and distribution. Now it’s time to “just do it!” for receipts in physical stores. I really believe it’s a win-win-win between merchants, consumers and POS vendors.