After the media storm in Sweden, Apple seems to have given Sweden an exception from the new ruling on “no app can be dependent on another app to work” to be approved in Apple App Store.
The exception is done though very many Swedish apps (and services) are depending on the super popular Swedish Mobile BankID app for login/authentication and signing of transactions. The exception is for Sweden only and as I understand for Mobile BankID only dependent apps…at least for now.
It will be interesting to see what will happen on other markets…for example Norway has a similar situation, though not as popular as in Sweden.
So, congrats to Swedish Mobile BankID and to the Swedish app developers that managed to turn this into its and its very many users favor.
At the developer conference a week ago Apple presented the redesigned and refreshed App Store. At the same time Apple has changed the terms & conditions for app developers. One change is especially standing out and will/could mean chaos for developers and users.
It’s the addition in point 10.6 of the t’s & c’s that already started to upset developers and app owners in Sweden. Earlier this rule was to ensure that all app’s to be released in App Store has a general and good user experience. The addition now stipulates that no app is allowed that need another app to be working. So, big problem for popular Swedish apps that need Swedish mobile BankID for login/authentication and signing of transactions.
Example of apps that will be affected when they want to update them are, super popular mobile money transfer app Swish with 4.4 million users and that “swished” 1B Euro in May only, all Swedish banks mobile bank apps, all major app based and popular governmental and public services. Also remember that Sweden and Nordic is a “iPhone countries” with 50% plus/minus market share.
The same goes also for our neighbor Norway with their “similar” mobile bankid app, not as big success as in Sweden, but used for login at mobile banks and other services.
So, it will be interesting to follow this. In short term the advice will be for app developers to follow the discussion between Apple and large players (eg. banks and governmental services). Or to find another and new way and to re-learn iOS users of using your app…because you don’t want to say to your users, “please change to an Android smartphone”…
I’m very convinced that we have just seen the start of this..by the way how will EU regulators react and act on this new ruling..
A recent report by Gartner they predict that the global market for mobile payments will triple from 2014 to 2017, from $235B to $720B worth of transactions.
Gartner says it’s more than 200 mobile wallet systems in the world, most of them are to be found in Asia, Africa and the Middle East.
It’s all about need and Gartner says that the Western countries with their variety of payment options, will begin use mobile payment “in mass” only when it offers significant advantage over existing payment methods.
Comment: I’ve said it before, for mobile payments to really lift off, the basis is that it has to be as easy to use, as fast, as secure and not priced higher than cards. To get faster consumer adoption, the inclusion of mVAS (mobile Value Added Services) and this in a “smart” and for the consumer attractive format, will speed up the adoption and not to forget usage. For example “one tap pay”, that includes the payment and the use of coupons/offers/gift cards and loyalty will help, and where the transaction ends with a digital receipt that is always reachable from the mobile or the web.
Read the Gartner summary here.
The MCX consortia now says it will postpone the roll-out of CurrentC. This after evaluation of the Columbia pilot and instead, at least short term (?), focus on the cooperation and promotion of Chase Pay.
Chase Pay use is an app based mobile wallet using QR-codes that is scanned by the cashier at checkout instore. Competitor wallets like Apple Pay, Android Pay and Samsung Pay use “tapping” the mobile on the contactless enabled payment terminal.
One interesting is thing is, while MCX now promotes Chase Pay, two of largest and MCX merchants Target and Walmart are now rolling out their own mobile wallets Target Pay and Walmart Pay. For example Walmart is now rolling out Walmart Pay to 600 outlets in two states.
Read more in Mobile Payments Today.
At last months Swift business forum in London 150 debated and discussed about the new Payment Service Directive, PSD II and what it really means and what impact it will have on the payment industry.
The Directive – both the first and second versions – aim to establish a set of rules applicable to all payment services within the European Union.
- PSD I – The idea was to promote modern and efficient payment services that would ultimately benefit consumers.
- The revised PSD (PSD II) was adopted by the European Parliament in October 2015 with the aim to improve consumer protection and the security of payment services. It also aims to promote innovation and to lower the entrance barrier for new and 3rd party service providers. The panellists on the deep dive session on the forum were quite sceptical about the ability of regulation to stimulate innovation.
One “interesting” statement at the forum came from Emily Reid, partner at law firm Hogan Lovells, when she joked that payments regulation was a “growth sector” for lawyers.
Any way it’s time for the players in the payment industry, if not already done, to start planning for this directive though January 1st 2018 soon is here.
Read the article on PSD II from Banking Technology here.
Want to learn more about PSD II? European Commision has a FAQ, read it here.
SJ is the largest railroad company and the largest online merchant in the Nordics. 85 percent of all travels booked at SJ are done online and the bookings via the app is showing tremendous growth.
In a move to reduce the use of plastic cards, SJ is telling their customers to “unsubscribe to” the plastic membership/bonus card. Instead SJ promotes their updated mobile app that includes a virtual bonus card. With the new version of the app, you just click on a symbol with your name and the virtual card and the bonus points is shown. When clicking on the “show code” on the mobile card, a code is shown that can be used for collecting or using points in the bistro onboard the trains.
I think this is an excellent move by SJ, both cost- and marketing wise, and I believe this move also will give SJ more loyal customers.
Interesting summary on disruptive business models and how to respond from Digital Intelligence Today.
Read the article here.