SEQR (by Seamless) was launched in Sweden in 2011, starting as a QR-based mobile payment method, later adding NFC. SEQR was at merchant chains in Sweden as Hemköp, Willys and McDonalds used SEQR instore, but all is taken’ away.
Seamless is also active in a few other countries, like Germany, Netherlands, Spain, USA and France. The company now say that it “probably” will close down or sell its B2C business for SEQR, to put more focus into B2B-payments.
On Tuesday next week (Oct 24) Apple Pay will be launched in Sweden and in Finland and Denmark, but not in Norway. It will from start be backed by Nordea as first bank, and will be available at merchants 7-Eleven, Pressbyrån & Elgiganten.