At the developer conference a week ago Apple presented the redesigned and refreshed App Store. At the same time Apple has changed the terms & conditions for app developers. One change is especially standing out and will/could mean chaos for developers and users.
It’s the addition in point 10.6 of the t’s & c’s that already started to upset developers and app owners in Sweden. Earlier this rule was to ensure that all app’s to be released in App Store has a general and good user experience. The addition now stipulates that no app is allowed that need another app to be working. So, big problem for popular Swedish apps that need Swedish mobile BankID for login/authentication and signing of transactions.
Example of apps that will be affected when they want to update them are, super popular mobile money transfer app Swish with 4.4 million users and that “swished” 1B Euro in May only, all Swedish banks mobile bank apps, all major app based and popular governmental and public services. Also remember that Sweden and Nordic is a “iPhone countries” with 50% plus/minus market share.
The same goes also for our neighbor Norway with their “similar” mobile bankid app, not as big success as in Sweden, but used for login at mobile banks and other services.
So, it will be interesting to follow this. In short term the advice will be for app developers to follow the discussion between Apple and large players (eg. banks and governmental services). Or to find another and new way and to re-learn iOS users of using your app…because you don’t want to say to your users, “please change to an Android smartphone”…
I’m very convinced that we have just seen the start of this..by the way how will EU regulators react and act on this new ruling..